Secret Key Web Agency

Founded in 2013 in Rome, Secret Key Web Agency works with entrepreneurs, start-ups and larger companies across B2B and B2C sectors, with experience concentrated in e-commerce, retail and lead generation projects. The team includes certified professionals and the agency holds Google Premier Partner and Meta Business Partner status, alongside certified partnerships with TikTok, Microsoft, Shopify, Active Campaign, Klaviyo and Manychat. Its service range covers audit and digital strategy work, starting from market analysis of the company, customers, competitors and existing marketing actions to identify gaps in branding, value proposition and marketing performance. For e-commerce clients, it builds multichannel funnels aimed at both customer acquisition and retention, targeting customer lifetime value. Lead generation activity is handled through end-to-end funnels integrated with sales CRM systems to produce qualified leads, appointments and store visits. On the design and development side, the agency applies a design thinking approach to build brand identities, websites, landing pages and e-commerce platforms with attention to UI/UX. Additional declared specialisms include SEO, GEO, Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads campaigns, social media marketing, email marketing, marketing automation, CRM marketing, CRO and data intelligence, along with a dedicated focus on tourism marketing.