Seedesign Marketing & Advertising

Based in Toronto, Ontario, Seedesign Marketing & Advertising is a small digital marketing practice founded in 2011, run by certified digital marketer Ricardo Vale. The agency works with small businesses and startups, focusing on performance marketing built around data, measurement, and experimentation rather than broad brand campaigns. Seedesign's core offering centers on managing paid ad accounts across channels such as Meta, Google Ads, TikTok, and Snapchat, with attention to ROAS and other KPIs to guide budget allocation and campaign adjustments. Strategic media planning is used to match audience segments with the channels showing the most affinity, tailored to a client's budget and goals. The agency also provides search engine optimization work aimed at improving website rankings, building backlinks, and growing organic visibility, alongside data analytics services intended to inform business decisions and identify growth opportunities. Additional services include social media marketing to maintain engagement with existing customers and reach new ones, marketing operations such as email marketing campaigns and sales automation, and lead generation through retargeting of website visitors and lookalike audience development. Seedesign further offers advertising and design support, producing creative content for print and digital formats, including display and video ads. Client work is documented through a portfolio, and the agency shares marketing commentary through its website on topics such as A/B testing, KPIs, and attribution modeling.