Sekkei Digital Group

Based in Shanghai, Sekkei Digital Group focuses exclusively on helping global brands market themselves within China's digital ecosystem. Founded in 2010, the agency works with international companies across B2B, travel and hospitality, gaming, and FMCG sectors (including beauty, wellness, food, and beverage categories), guiding them through the platforms and consumer behaviours specific to the Chinese market. Its stated experience covers work with more than 500 international brands, positioning it as a specialist connector between foreign companies and Chinese digital audiences rather than a generalist marketing shop. The agency's service range spans social media marketing, influencer campaigns, digital advertising, SEO and SEM, and website localization. Platform coverage includes WeChat, Baidu, RedNote, Weibo, Douyin, Bilibili, and Zhihu, reflecting the fragmented nature of China's online landscape compared to Western markets. For influencer work, Sekkei Digital Group describes handling selection, content planning, and performance tracking. Its SEO and SEM services target visibility and lead generation within Baidu and other local search environments, while website localization extends beyond translation to technical requirements specific to operating in China, such as ICP filing, domain setup, and hosting. Industry-specific approaches are described for each sector served: B2B campaigns emphasize localized go-to-market strategies and lead generation through search and niche online communities; travel and hospitality work centers on influencer activations and conversion-focused advertising; gaming campaigns target player acquisition and community growth on platforms like Bilibili, Douyin, and HeyBox; and FMCG work relies on data-led strategies across consumer product categories.