Sekuenz Data Driven Seekers

Based in Barcelona, this consultancy founded in 2009 works with hotel groups, tourism venues and consumer brands looking to build digital growth strategies around data. Its client roster includes hotel chains such as Silken Hoteles, Petit Palace Hotels and Ona Hotels, along with organisations like Fundació Catalunya La Pedrera and Liquats Vegetals, indicating a particular concentration in hospitality and direct-sale channel optimisation alongside broader consumer marketing work. The team operates as a small, specialised unit of one to ten people, positioning itself as a Google Premier Partner. The service offering spans branding work (market studies, content development, analysis of a brand's digital touchpoints), technology integration (data warehousing, connections with PMS, booking engines, ERPs and CRM systems), marketing automation and AI-driven marketing, growth-focused SEO, paid media campaigns and email marketing, as well as data and analytics services including business intelligence development and machine learning. Case studies describe work such as helping a camping group exceed 50% direct sales, increasing a hotel's paid-traffic web conversion by 31% within two months, and supporting a cultural venue's digital ticketing strategy. The stated approach centers on building custom dashboards and data-driven methodologies to guide both long-term strategy and day-to-day channel management, with an emphasis on direct-sale growth for hospitality clients specifically.