Semflex

Semflex operates from Kraków and works with clients in Poland and abroad, managing close to 30 advertising accounts on an ongoing basis. The agency is run as a small, one-person-led operation that brings in specialists per project rather than maintaining fixed staff, and it holds Google Partner status. It positions itself around a combination of human decision-making and AI-driven tools, applying automation to speed up analysis while keeping creative judgment and strategic calls with a person. Services described include Google Ads (search campaigns, Performance Max, remarketing, account audits, bid strategy, traffic quality control), Meta Ads (Facebook and Instagram campaigns for sales and leads, cold/warm/remarketing funnels, server-side conversions via CAPI, creative production and rotation), and local visibility management through Google Business Profiles for single- and multi-location companies, covering categories, services, reviews and posts. Analytics work centers on GA4 and Tag Manager setup, conversion and event tracking, and checks for double-counting, delivered through monthly reporting with sourced figures. Semflex also builds in-house AI-based tools for account and site monitoring, ranking/visibility tracking across geographic grids, competitor observation, and custom dashboards, alongside tailored automation for tasks such as foreign market analysis, distributor shelf checks, and company registry verification. Its process follows an initial discovery conversation, a documented plan, staged implementation with approval steps, and monthly reporting with source data for each figure.