Senior Living Smart

Based in Plymouth, Massachusetts, Senior Living Smart is a marketing agency focused exclusively on the senior living sector, working with communities that want to reduce reliance on third-party lead aggregators and increase move-ins. The team is small, in the 1-10 range, and positions itself as an occupancy partner rather than a general marketing vendor, addressing the full path from attracting prospects to booking tours and converting leads into residents. The agency has also published a book on senior living marketing, which it references as the basis of its approach to the field. Services described on the site include digital marketing, website design and development, lead nurturing and automation, paid ads including Google Ads, content development, and traditional marketing, alongside a stated interest in applying AI within senior living marketing. The agency addresses specific operational problems named on its site, such as helping communities move away from third-party lead sources, building out marketing strategy, improving response speed to new leads, aligning marketing and sales teams, re-engaging leads that have stalled in the sales pipeline, and identifying opportunity within older ("cold") leads through better data and analytics. It also offers resources such as guides, case studies, webinars, podcasts, audits, and a price estimator tool, and provides a discovery call process for prospective clients to discuss working with the agency as a full-service marketing partner.