SEO Brothers

SEO Brothers works exclusively as a white-label partner for other agencies, delivering SEO campaigns and websites that those agencies resell under their own brand names. Founded in 2015 by Devon and Adam Bate, the company is headquartered in Halifax, Nova Scotia, and has grown to a team of more than twenty people serving over 100 agency partners. Rather than selling directly to end clients, it positions itself as the delivery team behind other agencies' service offerings, handling execution while the partner agency retains the client relationship and branding. The service range covers local and Google Business Profile optimization, including citation building and geo-targeted strategies aimed at multi-location and franchise clients, alongside content marketing focused on on-page optimization and internal linking to build topical authority. Technical SEO work includes site health monitoring, page speed, crawlability, schema, and core web vitals reviews. Link building draws on an owned-media "Publishing House" for acquiring links from authoritative sources with balanced anchor text strategies. A more recent addition is AI search optimization, targeting visibility in Google AI Overviews, ChatGPT, Perplexity, and Gemini through entity markup and citation-ready content. The agency also builds white-label websites on Astro, deployed on Cloudflare. Its process runs through free discovery audits, strategic onboarding, execution and optimization, periodic review and plan adjustment, and white-labeled reporting dashboards delivered under the partner agency's brand.