SEO Clinic

SEO Clinic is a one-person SEO and PPC practice based in New York, run by Ivan, who works with medical and healthcare practices across the US and UK. Its client base spans general and family practices, dentists and orthodontists, OBGYN and gynaecology providers, ophthalmology and optometry clinics, mental health and therapy professionals, dermatology and med spa businesses, physical therapy and rehab clinics, and specialty or multi-site clinics such as urgent care, surgery, and diagnostics. The model is built around a single specialist handling every account directly, rather than routing work through account managers or junior staff. Services cover SEO and PPC management delivered personally by Ivan at each stage. SEO work includes manual site audits, keyword research, competitor analysis, and custom roadmaps, followed by on-page and technical optimization such as title tags, meta descriptions, schema markup, internal linking, and Core Web Vitals fixes. Local SEO is handled through direct management of Google Business Profile, local citations, review strategy, and map pack rankings. Reporting is done through monthly reports written by Ivan and direct calls rather than automated dashboards. PPC services extend to Google Ads, Meta, LinkedIn, and YouTube campaigns, with keyword and audience research, ad copywriting, and daily hands-on management of bids, budgets, negative keywords, and creative testing, with client contact maintained through direct text, email, or calls rather than support tickets.