SEO Copilot

Based in Pakenham, SEO Copilot works with small local businesses across Australia, with a particular focus on tradie and service-based industries such as plumbers, electricians, tree services, pest control and locksmiths. The agency serves clients in Melbourne, Sydney, Brisbane, Gold Coast and Adelaide, positioning itself as a local SEO specialist for these metro markets. It was founded by Chris Finnegan, who has worked in the SEO industry since 2007, and the team operates without account or sales managers, meaning clients deal directly with the people working on their campaigns. Services centre on search engine optimisation and pay-per-click, delivered through structured SEO packages, link-building packages, SEO-inclusive web design packages, and pay-per-lead services. Campaigns run without fixed-term contracts. Keyword tracking is used as a diagnostic tool rather than a fixed deliverable, with new keywords added as campaigns progress, and the stated focus is on traffic growth and lead generation rather than rankings alone. Link building is offered as a distinct service, including backlink-focused offers aimed specifically at tradie businesses. The agency also publishes SEO marketing guides tailored to individual trades and provides a free SEO audit tool and consultation as an entry point for prospective clients. According to the site, clients typically see ranking improvements within three months, with search traffic gains building over a longer period.