SEO & Digital Marketing | Francesco Belgrano

Based in Imperia, Liguria, Francesco Belgrano operates as an independent SEO and digital marketing consultant working with companies, private clients, and web agencies looking to grow online visibility and sales. Rather than following a fixed template, projects are developed individually for each client, with the consultant handling analysis, strategy, and reporting personally, which limits the number of projects taken on at any one time. Work is not confined to Imperia or Liguria, as engagements are handled remotely for businesses and agencies elsewhere. Services cover both on-site and off-site SEO, including keyword analysis, logical sitemap structuring, content creation, technical SEO audits, link building, link pruning, and competitor analysis. Additional SEO work addresses e-commerce optimization, penalty recovery, multilingual websites, and site migrations. Beyond SEO, the consultancy manages paid search campaigns through Google Ads (Search, Display, and Shopping), and provides web analytics services covering data collection, measurement, and ongoing optimization. Training is also offered, with structured SEO, SEA, and web analytics courses aimed at private individuals, companies, and web agencies at different knowledge levels. The stated working method follows four phases: data analysis, structural planning for sites or ad campaigns, continuous performance measurement, and detailed reporting to clients. New engagements typically begin with an initial consultation of about 30 minutes to review digital marketing activities and identify suitable services.