Seongon

Founded in 2012 and based in Ho Chi Minh City, Seongon works as a search marketing partner for large private enterprises, multinational corporations and state-owned corporations in Vietnam. The agency states it has worked with more than 2,500 businesses over 14 years, positioning itself around helping organizations gain visibility across both traditional search engines and AI-driven search platforms such as Google AI Overviews, ChatGPT, Gemini and Perplexity. Its client focus is on larger organizations across sectors including finance, banking and insurance, retail chains, telecommunications, education, healthcare and pharmaceuticals, and home appliances/electronics. The agency's declared services cover Search Engine Optimization, Pay Per Click (Google Ads) and Social Media Marketing, alongside App Store Optimization and training programs in SEO, AI Max, Google Ads and Content SEO. A core part of its offering is what it calls the AAA approach — Architectural, AI Adaptive and Abiding — which combines strategy, content, data and technology into a broader search ecosystem rather than optimizing individual channels in isolation. Specific solutions include GEO Enterprise, described as a service dedicated to helping large corporations appear in AI-generated answers on platforms like ChatGPT and AI Overviews, and SEO AIMAX, aimed at securing visibility across both standard Google results and AI Overviews. The agency also provides industry-specific SEO strategies and location-based SEO services for cities including Hanoi and Ho Chi Minh City.