Serna Group

Based in Mexico City, Serna Group works with companies from across Latin America and abroad, positioning itself as a gateway for brands entering the Latin American market. The agency operates with a small, multidisciplinary team and organizes its work around three main areas: communication, digital marketing, and production. It describes more than a decade of experience managing communication for its clients in the region, serving businesses that need to build media presence, strengthen brand image, or navigate crisis situations. Within communication, Serna Group offers media training, crisis management, corporate social responsibility (RSC), branding, public relations, and influencer marketing. Its digital marketing division covers SEO, aiming for organic search positioning, alongside SEM, social media management, content creation, and web design and development. The production side of the business functions as a production house (casa productora), handling event organization ranging from virtual events to international conventions and immersive experiences, with the stated goal of connecting brand messages to audiences effectively. Prospective clients are directed to schedule a consultation directly with the agency to discuss specific communication or marketing needs.