Serpcom

A small digital marketing agency based in Boston, Massachusetts, Serpcom describes itself as an SEO-first company built to improve online visibility, traffic and revenue for its clients. The team was founded by people with a background from an online newspaper consortium, and the agency works with small businesses and specific industries such as law firms, cannabis companies, restaurants, real estate, and hotels and bed & breakfasts. With a team of 1-10 people, Serpcom positions itself as combining SEO expertise with website design and development for clients seeking a more integrated approach to online marketing. Services described on the site include website design and development (with dedicated offerings for small business, legal, cannabis, restaurant, real estate and hospitality clients), SEO services covering keyword research, SEO content publishing, and web analytics through Google Analytics, and broader digital marketing including inbound marketing, lead generation, content marketing and social media publishing. Advertising services span search engine marketing through Google Ads, social media advertising, display advertising and retargeting. The agency also references a proprietary tool called the Prometheus Publishing Platform, described as using automation and keyword targeting strategy to support an enterprise-level online presence. Its stated approach begins with a marketing strategy and plan before execution, with SEO built into site structure and design from the outset, paired with a focus on lead and conversion optimization rather than treating SEO as a separate add-on service.