Serpwars

Based in Clearwater, Florida, Serpwars is a small digital marketing team working with local service businesses, startups, entrepreneurs, and SMBs. The agency organizes its work around specific local-service verticals, including auto repair, carpet cleaning, dental practices, garage door repair, junk removal, law firms, mobile detailing, pest control, roofing, and tree services, alongside SaaS clients. This industry-by-industry structure extends to keyword research, with dedicated keyword resources covering dozens of niches, from HVAC and plumbing to medical spas, personal injury law, and self storage, indicating a focus on sector-specific search terms rather than generic campaigns. Services offered include Search Engine Optimization, Pay Per Click advertising, Social Media Marketing, and Web Design, with SEO and PPC positioned by vertical (for example, roofing SEO, junk removal PPC, or SaaS Facebook Ads) rather than as one-size-fits-all packages. The website also lists lead generation services for sectors such as junk removal, tree service, and SaaS. Serpwars provides free audit tools, including a PPC audit, a Google Ads audit, and an SEO audit, allowing prospective clients to review current performance before engaging further. Pricing information is published separately for PPC and SEO services, and the site also outlines locations served, an FAQ section, and client reviews as part of its public-facing resources.