Service Hero

Based in South Jordan, Utah, Service Hero is a small marketing agency, founded in 2018, that works specifically with home-service companies such as HVAC, plumbing, electrical, roofing, garage door, restoration, and solar businesses, as well as franchise operations across multiple territories. The agency positions itself around a straightforward outcome for these trades businesses: turning marketing activity into booked jobs, with human specialists managing campaigns rather than relying solely on automation. Its service list covers website design, local SEO, pay-per-click advertising (including Google Ads and Local Services Ads), social media marketing, content marketing, branding, graphic design, SMS marketing, and AI search optimization aimed at getting cited in AI-driven search answers. Website work is described as building fast, mobile-first sites designed for booking. Local SEO focuses on securing map-pack placement, while PPC targets "near me" search intent in a given metro area. Social media efforts are kept locally focused, highlighting offers, reviews, and service availability. Clients are given access to a live client portal that tracks leads, calls, campaign activity, and analytics, alongside AI agents intended to provide round-the-clock answers within that portal. The stated aim of this setup is to address common agency pain points, such as slow communication, unclear reporting, and a weak link between marketing spend and actual booked jobs.