Setop

Based in Azcapotzalco, Ciudad de México, Setop is a small studio working with businesses that need to build or reposition their corporate image from the ground up. The team, comprising fewer than ten people, positions itself as part of a wider network of allied companies (including a magnetic-materials producer and an offset printing specialist), allowing it to combine design and production capabilities across a single project. Its portfolio references work for brands such as Llorarás Mezcal, Carovan and Cedsa, indicating a client base spanning food and beverage, transport-related and other commercial sectors. The agency organizes its offer around brand essence work—defining reason-why, personality, brand promise, value proposition, target and manifesto—before moving into branding execution, which covers graphic and verbal identity manuals, naming, logo design, and both physical and digital stationery. External communication services include executive presentations, brochures, digital business cards and web design, while internal communication covers regulations, notices, posters, postcards, videos and agendas. Multimedia production spans video scripts, corporate presentation and service videos, and animated infographics. Digital marketing services listed include website development, social media management, positioning and lead-generation campaigns, e-commerce and SEO.