Sextaplanta

Based in Málaga, Sextaplanta works as a digital agency specialised in the hospitality sector, serving independent hotels, hostels, campings and apartment accommodations, as well as tourist destinations seeking marketing development plans. Operating since 2014, the agency positions itself as an external strategy department for accommodation providers, covering areas from web design and booking engines to revenue management and social media, functioning as a single provider across the different disciplines involved in generating reservations for independent lodging businesses. The agency's core offering centres on hotel revenue management, combining pricing strategy with distribution across multiple sales channels and integration with channel managers and PMS systems. Its web design service produces custom sites for hotels and hostels built around a reservations engine, as illustrated by projects for clients such as Mara Boutique apartments, Hoteles Villas de Andalucía and Luxury Singular. Additional services include SEO and GEO, online marketing through search engine advertising and metasearch integration, and social media management aligned with each client's revenue strategy. Sextaplanta also handles graphic design work covering branding, naming and rebranding for hotel and destination brands, evidenced by projects like the Andalucía NEXUS brand development and Cortijo San Isidro. For tourism destinations, it develops marketing plans and inventories of tourist resources. The agency also offers a "Hotel Mistery Guest" service and a revenue calculator tool among its resources.