Shanahan Strategy Inc.

Based in Bend, Oregon, Shanahan Strategy Inc. focuses exclusively on marketing for industrial and manufacturing businesses, along with distribution companies and dealer groups. Founded in 2005, the small team positions itself as a specialist partner rather than a generalist agency, working with manufacturers and other industrial clients on long-term, organic business growth rather than one-off campaigns. The agency frames its work around a business-first approach, drawing on industry experience to address stalled marketing efforts, weak sales pipelines, or execution gaps within client organizations. Services described include marketing audits to assess a client's current position and identify short- and long-term investment opportunities, and the development of detailed marketing roadmaps to guide sales growth. The agency also produces website blueprints—customized plans for how a site should be structured to attract and convert buyers—alongside web design and development work carried out by an in-house design/dev team. Content strategy is offered to build brand trust through engaging material, and the agency provides execution services, either handling implementation directly or coaching internal client teams to carry out the plan. Additional offerings listed include consulting and coaching. Work is organized around industries such as manufacturing, distribution, and dealer groups, with an emphasis on B2B buying behavior and the strategic groundwork needed before tactical marketing activity begins.