SHIFT

Based in Chicago, Illinois, SHIFT operates as a channel marketing and partner enablement platform rather than a traditional marketing agency. The company works with brands that sell through indirect channels, supporting channel partners, dealer networks, independent dealers, and regional markets. According to the company's own materials, SHIFT has guided companies with channel marketing solutions for over 30 years, positioning itself as a bridge between brands and the partners who sell their products. The core offering is a technology platform combining incentive management, marketing automation, and local activation tools. On the incentive side, SHIFT handles sales data ingestion, earned-fund calculation, allocation and reimbursement of co-op and SPIFF funds, accelerated payment processing, and compliance monitoring with audits and reporting. Its marketing automation component gives dealers centralized access to brand-approved offers and promotions, self-service ordering of print, point-of-purchase materials, and merchandise, along with customizable, brand-compliant templates through an AdBuilder tool. Local activation services include localizing national and regional promotions for individual dealers, running program-compliant digital and traditional campaigns, and building responsive dealer websites. Additional listed capabilities span rebates and rewards administration, sell-in and sell-through program support, and full channel partner program management. Beyond the platform, SHIFT also lists broader services including SEO, pay-per-click advertising, web development, custom software development, ecommerce marketing, and business consulting.