Shugert Marketing

Based in Barcelona, Spain, Shugert Marketing works as a Shopify Select Partner focused on established direct-to-consumer and B2B brands whose stores have outgrown their current technical setup. The team, sized between one and ten people, has been engineering Shopify projects since 2015, serving merchants across multiple markets who face constraints in storefront performance, technical SEO, migrations, integrations or Shopify Plus architecture. Rather than positioning itself as a general marketing agency, the company frames its work around identifying a specific business constraint—slow releases, stalled organic visibility, conflicting apps, disconnected systems—and defining the scope needed to resolve it. Declared services include Search Engine Optimization, Pay Per Click, Social Media Marketing, Branding, Custom Software Development, E-Commerce Development, Application Management & Support, and BI & Big Data Consulting. In practice, the agency structures engagements through four stages: gathering evidence on the affected journey and system, scoping the smallest responsible intervention with agreed acceptance criteria, building and validating the change in a staged environment, and releasing it with defined ownership and a rollback path. Work is grouped into four areas—storefront experience and CRO, technical SEO and GEO readiness, platform development including migrations and Shopify Plus, and operations covering integrations with ERP, PIM, WMS, 3PL and analytics systems, along with continuous engineering support after launch. Selected projects referenced on the site involve full Shopify migrations, custom theme builds, and combined SEO and CRO engagements measured against live storefront outcomes.