Sidea Group

Based in Bari, Sidea Group works as a martech consultancy, combining marketing strategy with technology implementation for companies undergoing digital transformation. Its client industries include retail and consumer goods, banking and finance, manufacturing, and travel and hospitality. Work referenced on its site spans companies such as Archiproducts, Collistar, Subbyx, and Caffè Borbone, indicating a client base that includes e-commerce, cosmetics, and food and beverage brands operating in both B2B and B2C contexts. The team size falls between 11 and 50 people, structured to support clients across the full digital evolution path. The agency organizes its work around several solution areas: Digital Commerce, CRM & Customer Experience, Subscription & Revenue Management, Marketing & Performance, and AI Solutions, including a proprietary tool called Clonyo AI. Described projects include integrating Salesforce and Marketing Cloud to support omnichannel e-commerce and multilingual audience targeting for Archiproducts, improving online sales performance for Collistar, and building AI-driven, scalable subscription plans for Subbyx, as well as implementing a subscription service on the Zuora platform for Caffè Borbone. Declared service lines cover SEO, IT managed services, other digital marketing, social media marketing, and web design. The agency describes its approach as end-to-end, following clients from initial consultancy and strategy definition through technical development and measurable results, with an emphasis on data-driven decision-making throughout the process.