Sigma Design India

A branding and packaging design studio based in India, Sigma Design India works with FMCG, food, and lifestyle brands, extending its client base beyond the domestic market to international projects. The studio is a small team of ten or fewer people, and its portfolio centres on brands built around regional and cultural stories, including tea, spice, and travel businesses connected to Northeast India, alongside food and lifestyle labels seeking a distinct visual identity. The work described spans two core areas. Branding & Identity covers brand strategy, logo design, visual identity systems, brand guidelines, art direction, and naming, aimed at giving businesses a coherent decision-based identity rather than a purely visual one. Packaging Design focuses on structural concepts, label design, and print-ready artwork, with attention to how packaging performs on shelf and travels across different markets, covering both FMCG and luxury packaging while maintaining consistency with the wider brand identity. Several portfolio pieces combine these disciplines with brand website design and content marketing, indicating that projects often extend from identity and packaging into digital presence and storytelling content. The studio presents its output through case examples such as spice, tea, food, and travel brands, each framed around a specific narrative concept translated into visual and packaging design.