Signature Media

Based in Boynton Beach, Florida, Signature Media is a small marketing firm working with a team of ten or fewer people. The agency focuses on small to medium-sized businesses operating in niche markets within the construction industry, citing working knowledge of trenchless, geotechnical, home services, and construction software concepts. Its client base includes companies aiming to reach decision makers such as homeowners, government employees, and other businesses, and it also offers a la carte support to supplement in-house marketing teams that need extra capacity for content, design, or campaign execution. Declared services include search engine optimization, pay-per-click advertising, content marketing, conversion optimization, and demand generation marketing, alongside web design, photo and video production, social media marketing, email marketing, direct mail, and graphic design. Campaigns are run through what the agency calls its Signature Process, which moves from an initial consultation through execution to measuring and monitoring key performance indicators (KPIs), with goals and milestones set early in the engagement. Clients are given access to a live reporting dashboard to track campaign progress. Services can be engaged on a per-project or ongoing basis, allowing businesses to retain control of strategy while the agency handles production tasks such as content, animations, and design work. One case referenced involves increasing web traffic for a trenchless pipe lining company.