Silver Propeller

Based in Sheridan, Wyoming, this small agency (team of 1-10) works exclusively with law firms, focusing on solo and small practices that need to compete with larger firms in local search. Its stated aim is to connect attorneys with people searching at moments of urgent need — after an accident, an arrest, or during a divorce — by capturing high-intent local searches such as "personal injury lawyer near me" and turning them into client calls. Services cover SEO, PPC, conversion optimization, web design, and content marketing, all built around legal practice areas. The SEO work targets Google Business Profile optimization, local citations, and content aimed at high-intent keywords, paired with technical site improvements. Google Ads campaigns are built around legal advertising compliance, with ongoing bid adjustments and budget reallocation toward keywords that convert into consultations rather than low-value clicks. Website design work emphasizes fast, mobile-optimized sites with clear calls-to-action and contact forms, built with SEO considerations (clean code, load speed, content structure) from the outset rather than generic templates. The agency also describes a newer service optimizing law firm visibility within AI-generated search results from tools like ChatGPT and Perplexity. Client work follows a stated process of audit and strategy development, campaign launch with landing pages and conversion tracking, and ongoing reporting covering cost per lead, conversion rates, and ROI, with budgets scaled once effective tactics are identified.