Simple Words

Based in Bengaluru with an additional presence in London, Simple Words is a product marketing consultancy focused specifically on SaaS startups. Founded by Eepsita Gupta, who draws on a background leading advertising and go-to-market work for SaaS companies, the team consists of product marketers, content marketers, and creative copywriters. Rather than working across generic industries, the consultancy positions itself around helping technical SaaS products communicate value simply, addressing clients such as Capillary Technologies and Vymo according to the case commentary featured on its site. The consultancy's work is organized around the marketing funnel: at the discovery stage it produces SEO-ready blogs intended to help prospects find a product; for education and nurture it builds product decks that translate complicated technical features into simpler, value-led stories; for sales enablement it creates tailored collateral including cheat sheets, competitor comparison pages, and battle cards; and for lead conversion it writes website and landing page copy aimed at improving conversion rates. Declared service areas also include SEO, web development, branding, conversion optimization, graphic design, marketing strategy, and UX/UI design. The stated approach is goals-oriented, favoring consultation over fixed prescriptions, with an emphasis on leading with product value rather than feature lists.