Sing!

Based in Dublin 2, Sing! is a digital performance marketing agency that launched at the end of 2015 and opened a London office in 2017. The team is small, made up of strategic planners and campaign specialists with a combined background of several decades in digital campaign work, and it positions itself around a long-term, results-oriented approach to client growth rather than one-off projects. Clients are businesses looking to grow online through paid and organic digital channels, with the agency emphasising measurable outcomes such as return on ad spend and cost per acquisition. Services cover Paid Search, Paid Social, Display, Video, Audio and Native advertising, alongside SEO, programmatic buying and affiliate and app marketing. Beyond media buying, Sing! offers what it terms "digital essentials," including web and app tracking, digital creative production, email marketing, conversion rate optimisation, business reporting and client training. The agency's methodology centres on tracking, testing, UX optimisation and ongoing analysis, using these to refine campaigns over time. It also advises on media and contact strategy, helping clients determine which channels and formats suit their objectives before campaigns are built and reported on. Work is structured around what the agency calls an "Ads360" approach, tying advertising activity to broader business reporting and account management delivered by its Dublin-based team.