Sisu Marketing LLC

Fractional CMO services and marketing consulting are the focus of Sisu Marketing LLC, a small firm based in Seattle, Washington, with additional presence in Burlington, Vermont; Marquette, Michigan; and Appleton, Wisconsin. The agency, led by Kimberly, works with small business owners and entrepreneurs, positioning itself as an alternative to bloated retainers and jargon-heavy marketing engagements. Its name draws on the Finnish concept of sisu, meaning grit and resilience, which the agency uses to frame its direct, no-nonsense approach to client work. Services span search engine optimization, branding, content marketing, email marketing, marketing strategy, social media marketing, and business consulting, alongside Squarespace website design and advertising management across platforms including Google, LinkedIn, Bing, Twitter, Facebook, Reddit, Instagram, TikTok, and YouTube. The team works with a range of martech tools such as HubSpot, Salesforce, Marketo, ZoomInfo, and Zapier, and handles data and analytics through platforms including Google Analytics, SEMrush, aHrefs, and Moz. Design work draws on Adobe Creative Suite and Canva, while website builds extend to WordPress and Wix in addition to Squarespace. Email marketing is supported through tools like Mailchimp, Constant Contact, and Intercom, and project coordination runs through platforms such as Slack, Trello, Basecamp, and Monday. With a team of one to ten people, Sisu operates as a compact consulting practice rather than a full-service agency structure.