Sitelynx

Founded in 1996 and based in London, Sitelynx works with organisations navigating the shift from traditional search to AI-driven discovery, including enterprises, government bodies and not-for-profits. Its client history spans web directories and early search engines in the late 1990s, the growth of Google organic search in the 2000s, multi-market PPC and SEO work through the 2010s, and more recent projects focused on AI discovery and measurement. The agency positions itself as the consultancy and governance layer within a wider network of connected businesses, aimed at marketing directors, CMOs and business leaders seeking to manage AI-related disruption to search visibility. Declared services include Search Engine Optimization, Pay Per Click, BI and Big Data consulting and systems integration, and corporate training and coaching. Described methods centre on digital AI audits and AEO (Answer Engine Optimization) governance strategy, using internally named frameworks such as DRIAG, DECLUTTER and DAARTS to move from audit findings to implemented code, optimised content and tracked outcomes. Work extends beyond conventional SEO into Generative Engine Optimization and answer-engine-focused strategy, addressing how platforms such as ChatGPT, Perplexity, Microsoft CoPilot and Google Gemini surface brand information. Training and coaching are offered to marketing teams and leaders, alongside consultancy engagements described as a "Maturity Audit." The agency operates as part of a broader network that also covers hands-on AI campaign execution, certification courses, research publications and daily industry briefings, with Sitelynx itself focused on strategic consultancy, governance and training rather than day-to-day campaign delivery.