Skillphase

Based in Dubai, Skillphase works with startups and small to medium-sized businesses rather than large international corporations, with a stated focus on helping them succeed within the Middle East market. The team is small, in the 1-10 range, and positions itself around a blend of technology and automation applied to digital marketing. A distinguishing feature of its offering is dedicated support for Arabic-speaking audiences, covering Arabic websites, advertising, content and media aimed at reaching customers in their native language. The agency's service list spans Search Engine Optimization, Pay Per Click and Social Media Advertising, Media Planning & Buying, Branding, Web Design and Development, App Development, eCommerce, Email Marketing, Content Marketing, Digital Strategy and Conversion Rate Optimisation. Described methods include ranking websites on Google's first page to improve visibility, running PPC and social ads for lead generation, defining target audiences and researching competitors as part of email marketing, and building fully integrated websites at competitive cost. Digital Strategy is presented as a blueprint for a client's short- and long-term business goals, while Conversion Rate Optimisation is framed as a way to increase revenue and margin without additional ad spend. Work is illustrated through case studies referenced on the site, alongside the separate Arabic-language service line for advertising, content and web assets.