SLADE

Operating as a one-person SEO agency in Zagreb, SLADE is run by Barbara Slade Jagodić, who works with clients directly rather than delegating to junior staff. She has been active in digital media since 1998, in the SEO industry since 2014, and has led SEO training sessions since 2019, with earlier experience as a journalist, editor at Jutarnji.hr, and digital marketing and brand PR specialist within a corporation. The agency serves small and larger businesses, sole traders (obrtnici), and institutions looking to increase online visibility and sales, working with clients such as entrepreneurs and website owners seeking better search and AI-tool presence. Services are built around what the agency calls "Search Everywhere Optimization," covering visibility not just on Google but also on AI tools and social channels. Concrete offerings include a technical and content SEO audit that diagnoses why a site is missing from Google or ChatGPT results; content strategy work aimed at achieving top Google positions and being surfaced as an answer on large language models; creation of SEO- and AI-friendly content intended to build brand recognition and drive sales rather than social engagement; and branding-through-content work. The agency also runs paid training sessions on AI-friendly content and SEO/AI topics for beginners and business owners, along with a separate LinkedIn profile consultation service, with sessions scheduled at set dates, durations, and prices.