Sleepy Frog Designs

Based in Rotherham and working with clients across the UK, Sleepy Frog Designs is run by Carol, a solo web designer serving small business owners who find technology stressful rather than straightforward. The website text is explicit about who this suits: people who already know what they want their site to achieve and are willing to be involved in shaping it, rather than those wanting someone else to write their copy or invent their business for them. The focus is on business owners left with sites that are hard to update or easy to break, who want something calmer and more manageable instead. The core service is building websites designed around how a business actually operates rather than around a fixed template or technical settings, so that anyone able to fill in a form can update the site themselves, in the office or on a mobile. Editable areas are limited deliberately, with unnecessary settings locked down and everything explained in plain English, so clients know what can be changed and what shouldn't be touched. The working process starts with questions about what the website needs to do and who it needs to reach, followed by honest advice on whether a feature or level of complexity is actually needed. Support continues after launch, with time spent ensuring the client is comfortable and confident managing the site day-to-day. Alongside website builds, rescues and ongoing maintenance, declared services include SEO, e-commerce development, graphic design and corporate photography.