SLT Consulting

Based in New York, SLT Consulting works with established direct-to-consumer and e-commerce brands, focusing on fashion, beauty, wellness, and lifestyle categories. Founded in 2018 by Sharon Lee Thony, the agency describes itself as boutique in scale, positioning its work around growth-stage companies that already have market traction and want to scale further, including women-led businesses and underrepresented founders. Client work referenced includes JaneFinds, Betsy & Adam, Peloton, and Tequila de la Gente, spanning website design, email and SMS communication, and paid marketing campaigns. The agency's service list covers performance marketing, organic social, email and SMS marketing, SEO along with answer engine and generative engine optimization (AEO/GEO), branding and marketing strategy, and website design and development. Its stated approach centers on learning each client's business and working alongside internal teams rather than applying a fixed playbook, building strategies described as data-driven and tailored to individual brand goals. The agency emphasizes real-time performance tracking and ongoing campaign adjustments, positioning its work as combining traditional advertising principles with tactics suited to a cookie-optional digital environment. Work is organized by industry expertise across beauty and personal care, fashion and accessories, health and wellness, lifestyle and luxury, and spirits and beverages, with case studies covering website design, customer communication via email and SMS, and paid media strategy aimed at building brand awareness.