Smarter Websites

Based in Medina, Western Australia, this small agency (team of fewer than ten) works with local businesses across Perth seeking to build an online presence and generate leads from their websites. Led by Peter Butler, the company positions itself around helping clients become the "local online hero" in their market, combining website design with ongoing marketing systems rather than treating a site as a standalone project. Case studies reference clients such as custom home builders and a building-membrane specialist, indicating a focus on trades, construction and similar service-based industries, though work is not limited to those sectors. Services span web design and development, SEO, content marketing, email marketing and social media marketing, delivered through a modular structure the agency calls its "digital marketing modules." These include discovery, strategy and wireframing stages, copywriting, lead capture systems, chatbot and CRM setup, and GDPR/internet compliance modules. SEO work covers on-page optimisation, Google Business Profile management, an "SEO Kickstart" package and PPC via Google Ads. Website packages range from templated "Smart Section Series" sites and turnkey industry websites to redesigns and premium builds, supported by hosting, domain registration and ongoing managed support. Additional services include Facebook advertising, LinkedIn profile optimisation, postcard marketing, and free diagnostic reports such as a full web report and on-page SEO audit, used to assess a prospective client's existing site before proposing changes.