SMEgoweb

SMEgoweb is a small digital marketing agency based in Ivanhoe, Australia, with services also described for clients in Auckland, New Zealand. The team, sized between one and ten people, works with small and medium-sized businesses seeking a broader digital presence, offering a mix of strategy, design and technical marketing support rather than a single specialised service. The agency's stated approach follows three stages it labels data, development and design. In the data phase, it starts by identifying a client's unique selling point, competitors, market segment and desired customer perception, using this to shape the foundation of a campaign. The development phase covers building digital assets such as websites and search engine optimisation structures, alongside branding, online reputation management, conversion rate work and lead generation. The design phase focuses on constructing marketing strategies and lead generation funnels intended to prompt purchasing decisions among target customers. Declared services include search engine optimisation, pay-per-click advertising, social media marketing, and both web design and web development, with website work integrated into a basic digital marketing strategy meant to generate traffic and conversion opportunities. The agency also references working with a dedicated account manager per project and using an in-house, cloud-based CRM system for client management, alongside partner status with Google, Facebook and Bing.