Smith & Edit

Based in Setagaya City, Smith & Edit positions itself between large monopolising communications agencies and purely digital outfits, offering a personalised alternative for international companies operating in Japan. The team works across consumer, lifestyle, technology and industry sectors, serving clients at every stage of development, from market-entry startups to established brands seeking new direction. Its stated approach draws on more than 15 years of Japan communications experience, delivered in both English and Japanese to help clients communicate effectively into and out of the Japanese market. The agency structures its work around three core disciplines that can be deployed independently or combined into an integrated programme. Strategy & Consulting covers PR strategy, campaign planning, narrative development, crisis communications, spokesperson training and Japan market entry support, built on evidence and insight to map routes to business goals. Media Relations addresses placement in Japan's newspaper and outlet landscape, tailored to a client's specific niche. Alongside these, Smith & Edit lists content development, translation, business consulting, corporate training and coaching, digital strategy, event management and SEO among its declared services, reflecting a broader remit that spans editorial content creation and strategic communications counsel rather than a single specialism.