Soap Media

Based in Manchester, with a second office in Preston, Soap Media is a small digital marketing agency (team of 1-10) founded in 2005 that works with UK brands across a range of industries, including health-sector clients. Its stated approach centres on a bespoke onboarding process designed to tailor strategy to each business's audience and market, rather than applying standardised packages, and it positions itself as an extension of clients' in-house teams through a transparent project management process. The agency's declared services span web design and development, SEO, PPC management, content marketing, conversion optimisation, digital strategy, email marketing and social media marketing across organic and paid channels. Reporting is supported by custom dashboards built by an in-house data science team, and campaigns are described as data-driven, with ongoing audience activation through email and digital PR. Client engagement follows a structured process of briefing, strategy development and implementation, aimed at aligning digital activity with specific KPIs. Recent work referenced includes PPC activity for a health brand, cited as producing a percentage increase in PPC revenue. The agency also publishes articles on SEO, content marketing and web design trends through its blog, covering topics such as content freshness and search ranking factors, alongside occasional agency news and staff involvement in industry mentoring initiatives.