SOCi

Based in San Diego, California, and founded in 2012, SOCi is a marketing technology company built for multi-location and enterprise brands that need to manage local search, social media, and reputation across large numbers of locations. Its client base spans industries including financial services, restaurants, franchises, property management, retail, and healthcare, with case studies referencing brands such as Liberty Tax and Ascent HM. The company works with resellers and referral partners in addition to serving brands directly, and positions itself around an "agentic workforce" model rather than a traditional service-agency structure. SOCi's offering centers on a platform of AI-driven "Genius Agents" that automate marketing execution across channels. The Local Search Agent manages business listings, optimizes local landing pages, evaluates competitors, publishes Google Posts, and maintains data health to support local SEO and AI search visibility. The Reputation Agent handles review response, review solicitation, sentiment analysis, survey deployment, and chat responses at scale. The Social Agent builds content strategies, publishes social posts, generates images and video content, replies to engagements, and answers direct messages. These agents are described as being trained on a brand's specific workflows and deployed across all of its locations, with the platform also supporting paid social campaigns through its Ads & Boost feature. Results are tracked through visibility and execution metrics intended to show the volume of marketing tasks completed and their business impact.