Social Gravity

Headquartered in Dublin, Social Gravity works with home service and trades businesses across Ireland and the UK, including roofers, cleaners, electricians, solar installers, plumbers and construction firms. The team, sized between one and ten people, positions itself as an AI-first marketing partner for these sectors, focusing on generating quality enquiries rather than general brand awareness, with a stated aim of helping tradespeople appear when homeowners search for services near them. The core service offering covers SEO, Google Ads (Paid Ads Management), and website design, alongside branding and design, CRM management, Facebook Ads and social media marketing. Work is organised around specific trade niches, with dedicated SEO, website design and Google Ads packages built separately for roofing, cleaning, electrical, solar, plumbing and construction businesses, rather than a one-size-fits-all approach. The agency also runs a "Fast Track" growth programme aimed specifically at home service businesses, and documents its work through case studies covering clients such as Going Solar, SPV Energy, BuildTech, Greenway Financial, HP Roofing, Perfect Clean, Peak Accounting and NuSolas Energy. Prospective clients are offered a free marketing audit and a short introductory call as an entry point before engagement, with the agency describing its process as covering SEO, paid advertising and tracking intended to produce measurable enquiries for trades businesses.