SocialTag

Based in Mumbai, SocialTag works with brands and social media influencers as an influencer marketing and talent management agency. It connects companies looking to expand their reach with category- and brand-specific creators, and also works directly with influencers seeking brand partnerships. The agency's stated declared services extend beyond influencer work to include search engine optimization, branding, content marketing, digital strategy, email marketing, mobile and app marketing, pay-per-click, and social media marketing, with a team of 1-10 people handling client engagements. The agency describes a four-stage process for influencer campaigns: understanding a brand's brief and objectives to build a customised influencer strategy (Target), sourcing relevant influencers for the right audience (Identify), mobilising creators to produce optimised content (Amplify), and tracking campaign performance against ROI (Track). Its work spans platform-specific activity on Instagram, YouTube, LinkedIn and Twitter/X, and covers influencer activations, influencer-led ad campaigns, creator-led performance marketing, and influencer IP creation. Case studies referenced on its site cite campaign metrics such as reach in the hundreds of thousands, cost-per-view figures, engagement counts in the thousands, and turnaround times of a few days, illustrating the type of results the agency reports from its influencer campaigns for brand clients.