SoftPoint Consultores S.L.

Founded in 2007 and based on Paseo de la Castellana in Madrid, SoftPoint Consultores S.L. is a small team of up to ten people working in custom software development, with software implemented in more than 15 countries across Europe, America and Australia. Clients come from sectors such as AdTech, Machine Learning and Pharmaceutical, and the company positions its work around long-term solutions built on understanding each client's business. Alongside search engine optimization and social media marketing, SoftPoint's declared services span AI development, custom software development, mobile app development and web development, covering front-end and back-end work, databases, mobile applications and machine learning. The company also builds and maintains its own products, including NextBrain, a machine learning tool integrated into Google Sheets to support decision-making, and Dataslayer, a reporting tool that connects sources such as Google Analytics, Facebook Ads, DV360, Bing, Criteo and DCM to destinations including Google Sheets, Data Studio, BI platforms and BigQuery. It also offers a CRM solution aimed at managing marketing, sales and client processes. Its technical work draws on PHP, Python, machine learning and computer vision, applied both to client projects and to its own product line.