Softway - web professionals

Based in Alcabideche, near Cascais, Portugal, Softway is a small web agency founded in 2000, offering web design and development services to businesses seeking an online presence, from institutional websites to online stores and portals. Its stated work spans more than 1,400 web projects for over 345 clients, reflecting a focus on companies looking to build or grow their digital footprint rather than a single industry niche. The agency's declared services cover web design, e-commerce store development, web development, SEO, digital marketing and content management systems, alongside UX/UI design and digital strategy. Its described method follows an inbound marketing structure organised in four stages: attracting visitors through mobile-responsive websites, relevant content and SEO strategy; converting them with an impactful look and feel, a clear message and user-friendly workflows; closing through updated information, contact forms, registration and calls to action; and retaining customers by turning them into promoters via social media sharing and email marketing tools. Softway positions its work around defining a digital marketing strategy, building the website itself, setting up a content management system and selecting appropriate tools to support business growth, with content management, Google Analytics, email marketing and social media integration cited as part of the technical scope behind its projects.