Sokal

Founded in 2003 by Mark Sokal in North Carolina, Sokal has grown into a full-service digital advertising agency with locations in Raleigh, Huntersville, and Portland, Maine. The agency's client base centers heavily on the automotive sector, working with dealership groups and brands including Kia, Toyota, Ford, Honda, Nissan, Subaru, and many other manufacturers, though its website notes it is also open to partnering with non-automotive companies, from large multi-dealership groups to small independent stores. Mark Sokal stepped down as CEO in 2020, with Melissa Clark taking over that role while he remains Founder. Sokal's declared services cover Search Engine Optimization, Pay Per Click, and Email Marketing, alongside programmatic display and digital video advertising, all handled in-house by its digital team. Work is organized around named programs: Momentum, which combines custom website development, personalized banner ad campaigns, and a proprietary analytics platform for tracking digital marketing data; and Creative, focused on advertisement design intended to help clients stand out across digital screens, including branding and illustration work. The agency also promotes a "Sokal Switch" resource and publishes a blog and podcast as part of its content offering. Its digital strategists, graphic designers, website developers, marketers, and account managers are structured to deliver combined traditional and digital advertising services tailored to individual client needs.