Something Big

Based in Woking, England, Something Big works with large and complex organisations, often those with global or distributed workforces, on internal people and culture communication challenges. The team, numbering between 11 and 50, positions itself as a Strategic People & Culture Communication Partner, engaging with organisations at moments when culture is under pressure — during business transformation, growth, disruption, culture programmes, inclusion initiatives, wellbeing efforts and safety-related change. Its focus is on communicating with leaders, managers and frontline employees within these organisations, rather than on external-facing marketing audiences. The agency's work is organised around three named specialisms: frontline communications, strategy and change communications, and inclusion and employee voice communications. Alongside this, it offers agency services, advisory services, report design and workshops, supported by a stated methodology and a set of tools and resources. Its stated aim is to create communications that build trust, shift behaviour and support business performance, applying strategic thinking, creative craft and human judgement to topics it describes as complex, sensitive or stuck. Case studies referenced on its site describe turning corporate strategy into stories employees can connect with and building organisational cultures through shared stories and everyday dialogue, indicating an emphasis on narrative-based approaches to internal communication and cultural change rather than broader digital marketing disciplines.