Space on White

Based in Pontprennau, Cardiff, Space on White is the freelance operation of Jeff Lewis, set up in 2010 and serving clients across Cardiff, Bridgend, Newport, South Wales and the wider UK. Much of the work is carried out on behalf of other web, app and print agencies in Wales and England, meaning a portion of the client roster includes household name brands whose projects cannot be shown publicly due to confidentiality agreements. Alongside this agency-to-agency work, Lewis takes on direct clients ranging from start-ups seeking initial brand direction to established businesses with existing brand guidelines, aiming to build ongoing working relationships rather than one-off jobs. The declared service range covers branding, web design, illustration, logo design, UX/UI design, advertising, content marketing, public relations and social media marketing, delivered as a one-person operation. The stated working method centres on strategy before design: asking questions to understand a client's positioning and problem before producing visual output, rather than treating design as a purely aesthetic exercise. Communication and timekeeping are presented as core working practices, with responsiveness to client queries and firm adherence to agreed deadlines highlighted specifically. New enquiries are handled through a free initial consultation to discuss project requirements and working approach before any commitment is made. Portfolio examples are limited by the confidentiality terms attached to agency and brand work.