Spanish+Media

Based in Chicago, this agency specializes exclusively in digital marketing aimed at U.S. Hispanic consumers, positioning itself as a performance marketing partner for brands seeking to grow their customer base within that demographic. Clients referenced in its materials span sectors such as food (a marinated meat brand), workforce development organizations, and horse racing associations, indicating work across both commercial and nonprofit/association sectors. The team size is small, between one and ten people, and the agency frames its work around cultural fluency combined with AI-driven tools to reach Hispanic audiences across digital platforms including Google, Meta, and TikTok. The agency's stated services include SEO, branding, marketing strategy, and pay-per-click campaigns, structured around a three-stage approach it calls Plan, Convert, and Scale. In the planning phase, it builds culturally engaging strategies meant to increase brand awareness and conversions among Hispanic audiences. The convert phase involves AI-driven campaigns run across multiple digital platforms to accelerate customer acquisition. The scale phase applies data modeling and predictive analytics tailored to the U.S. Hispanic market to optimize ongoing performance. The agency also describes using AI for content creation that reflects Hispanic cultural references, social listening to identify trending topics within Hispanic communities, and data analysis to refine targeting and messaging. Its process further includes developing an authentic brand voice specific to a client's audience, activating acquisition campaigns, and tracking and adjusting engagement results over time.