Sparkle and Innovation Inc.

A small team based in Burnaby, British Columbia, Sparkle and Innovation Inc. works with business owners and founders who already have a product they believe in but are not converting website traffic or ad spend into sales. The agency's stated position is that more traffic alone does not solve a weak conversion problem, and that many businesses are pouring money into channels that ignore consumer intent. Its work is aimed at companies that need their marketing translated into something a buyer's brain actually responds to, rather than additional impressions. The agency describes a "Cognitive Growth Framework" built on behavioral economics and cognitive science, referencing concepts such as loss aversion and the paradox of choice, which it applies to website UI/UX, short-form video scripts, and ad copywriting. Declared services include Search Engine Optimization, Branding, Marketing Strategy, Content Marketing, Low/No Code Development, Market Research, and Social Media Marketing, with practice areas also listed as SEO, MEO (Map Engine Optimization), Google/Meta online ads, social media support, security camera marketing, website development, marketing consulting, recruitment, and branding. The typical engagement starts with a short fit call to assess whether the agency and client are compatible, followed by a fixed-fee paid diagnostic that is described as fully done-for-you before any ongoing work begins.