SPARKVertical, LLC

Based in Seattle, Washington, SPARKVertical works exclusively with home service contractors in the trades — roofing, insulation, plumbing, HVAC, restoration, and leak detection. The agency structures its client base around exclusivity, taking on only one client per vertical per market, and positions itself toward operators in the $3M–$15M annual revenue range rather than smaller or generalist accounts. It operates as a small team of 1-10 people, presenting itself as a full-stack marketing partner rather than a single-channel vendor. The declared service list covers search engine optimization, paid acquisition, web development, content and copywriting, photography and videography, graphic design and print, social media marketing, reputation management, and business development, along with public relations, media planning and buying, and business consulting. Search work is described as including local SEO, Google Business Profile optimization, Answer Engine Optimization, and LLM citation work aimed at visibility across Google, AI Overviews, ChatGPT, Claude, Perplexity, and Gemini. Paid acquisition covers Google Ads, Local Services Ads, retargeting, lead-form optimization, and call tracking with conversion intelligence. Content work is described as vertical- and location-specific editorial, built for both human readers and AI citation, with scoped video and photography added when relevant. Web services include site architecture, build, performance, and accessibility work, tuned on an ongoing basis. The agency frames its approach as running these channels as one coordinated engagement rather than separate deliverables.