Spectrum Group Online

Founded in 2011 by Massimo Paolini and Alyson Harrold, Spectrum Group Online is a small digital marketing agency based in San Jose, California, operating with a team of between one and ten people. The company works with businesses seeking support across search, paid advertising, analytics and web development, positioning its offering around addressing revenue challenges for its clients within its declared area of service. The agency's service list covers Search Engine Optimization, including local SEO and schema markup, alongside content marketing as a supporting discipline. Its Google Analytics practice spans audit and setup, dashboard and reporting build-out, and ongoing analytics support. On the paid media side, it manages campaigns across Google Ads, Microsoft Ads, LinkedIn Ads and Meta Ads. Web work is handled through WordPress, with separate development and maintenance offerings for building and sustaining client sites. Beyond execution, the agency frames its work under digital strategy and marketing strategy, and publishes guides and blog content as part of its client resources. Pricing is broken out by service line—Google Analytics, SEO and Paid Ads—suggesting clients can engage the agency for individual disciplines rather than a single bundled package. Contact is handled directly by phone or a website form, with prospective clients invited to discuss their business and current marketing needs before engagement.