SquashCode

Based in Behala, Kolkata, SquashCode is a small growth marketing team of up to ten people working with businesses seeking measurable lead generation and revenue growth rather than broad brand visibility. The agency positions itself around a data-driven approach to marketing, framing its work in terms of a funnel structured around attracting users, acquiring customers and retaining them, and it has produced client-facing content aimed at sectors such as real estate and gyms, suggesting familiarity with those industries alongside general small and mid-sized business clients. Services listed include Search Engine Optimization, Content Marketing, Conversion Optimization, Email Marketing, Pay Per Click, Digital Strategy, Social Media Marketing and Web Design. In practice, the site describes building email marketing automation programs intended to increase customer lifetime value, running PPC campaigns with attention to top-of-page ad placement, and producing social media marketing supported by in-house graphic design work. Its SEO service is described as combining data reporting with campaigns tailored to defend search rankings against algorithm updates. The stated process moves from identifying buyer personas and early adopters through channel targeting, to conversion-focused tactics across the marketing funnel, and finally to retention work centered on user engagement and optimizing customer experience. Contact and consultation are offered through a free strategy call.