Start Creative

Start Creative operated from Underwood, Australia, as a small team of up to ten people founded in 2009 under owner and director George Lam. The agency worked with business clients on website design, development and creative output, and in 2024 it merged into the digital agency MyWork, with Lam moving into the role of Creative Director to continue serving the combined client base. The stated aim of the transition was to keep existing clients supported through a shift in infrastructure and systems while continuing to deliver the same scope of creative and marketing work under the MyWork name. Its declared service offering covered search engine optimisation, pay-per-click and advertising campaigns, content marketing, digital strategy, and social media marketing, alongside design work including graphic design and logo creation. This combination of technical marketing services and visual branding work reflects an agency positioned to handle both a client's online visibility and its visual identity from a single team. Following the merger, these services continue to be delivered through MyWork's broader team and infrastructure, with George Lam retained specifically for creative direction, indicating that Start Creative's design and branding capability was considered a distinct strength worth carrying forward into the combined operation.